her dream

our mission

We are building the ecosystem that enables women and girls to realise their ambitions by connecting them to the people, opportunities, knowledge, and support they need to thrive.

Her Dream, Our Mission.

message from our founder

"Each of us is born with the capacity to dream but society often decides whose dreams are celebrated and whose are overlooked. Systems of privilege, inequality, and tradition mean that dreams aligned with dominant norms are prioritised, while others are discouraged or devalued.

From childhood so many of us are subtly taught that our ambitions must fit within the socially approved mould of our gender, class, race and beyond. Especially for women and girls dreams are often judged through the lens of stereotypes and systemic barriers and they are told to shrink their ambitions, to be practical, to stop dreaming so big.

At The Women’s Association, we exist to change that narrative. We believe society thrives when every voice and vision is given the space to grow.

That is why I have made it my mandate to build a lifelong ecosystem where women’s and girls’ dreams are nurtured and supported with respect, at every stage of life, regardless of what society says. "

Deborah B. Williams

Founder & CEO

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Our partners include

“This partnership is close to all of our hearts at McCann. We all talk about investing in the next generation of female talent but that starts well before recruitment. We have to work with girls and young women to understand what they want out of a career today and how we as business leaders can build an environment that is safe and inspiring for all. It is a privilege to be working with The Women’s Association. Exciting times ahead.”