
her dream
our mission
At The Women’s Association, we’re building the first ecosystem that walks with girls and women through every stage of life.
We remove barriers and create pathways of support, opportunity, and community so that girls and women can dream without limits and realise their full potential, defined by their capability, not society’s expectations.
message from our founder
"What we can achieve in life should be defined by our capabilities, not limited by others’ expectations or systemic barriers.
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Each of us is born with the capacity to dream but society often decides whose dreams are celebrated and whose are overlooked. Systems of privilege, inequality, and tradition mean that dreams aligned with dominant norms are prioritised, while others are discouraged or devalued.
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From childhood so many of us are subtly taught that our ambitions must fit within the socially approved mould of our gender, class, race and beyond. Especially for women and girls dreams are often judged through the lens of stereotypes and systemic barriers and they are told to shrink their ambitions, to be practical, to stop dreaming so big.
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At The Women’s Association, we exist to change that narrative. We believe society thrives when every voice and vision is given the space to grow.
That is why I have made it my mandate to build the first ecosystem where women’s and girls’ dreams are nurtured and supported with respect, at every stage of life, regardless of what society says.
At The Women’s Association, your dreams truly matter to us."
Deborah B. Williams
Founder & CEO
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“This partnership is close to all of our hearts at McCann. We all talk about investing in the next generation of female talent but that starts well before recruitment. We have to work with girls and young women to understand what they want out of a career today and how we as business leaders can build an environment that is safe and inspiring for all. It is a privilege to be working with The Women’s Association. Exciting times ahead.”
McCann London
impact in numbers
Since we launched in 2020
350
We have placed 350 girls on work experience placements
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3356
We have had 3356 women on our mailing list​
40
We have worked with 40 businesses across a range of industries from financial services to fashion

